Transformers Legacy HasLab Liokaiser Combiner

Takara Tomy Transformers Monster Hunter Silver Rathalos Prime

Monster Hunter Silver Rathalos Prime: Optimus Prime
takes on a whole new beastly form!
Available for pre-order now through 5th March 2025.

Takara Tomy Transformers MPG-16 Nucleon Quest Super Convoy

Takara Tomy Transformers
MPG-16 Nucleon Quest Super Convoy
is one powerhouse you don’t want to miss!
Pre-order by 5th March 2025.

Transformers Timelines Hearts of Steel Comic Edition Optimus Prime and Starscream

Straight from the comics and into your collection,
pre-order the new Transformers Timelines
Hearts of Steel Comic Edition
Optimus Prime and Starscream
exclusively on Hasbro Pulse!!

OUR BRANDS

The Ultimate Fan Destination

For most exclusive action figures, collectibles, games, and more! Select a fan favourite brand and shop now.

Transformers Generations War for Cybertron Voyager WFC-S27 Decepticon Phantomstrike Squadron 4-Pack and Deluxe WFC-S26 Autobot Alphastrike Counterforce 3-Pack

Back in battle for a limited time,
pre-order the Transformers Generations
War for Cybertron Voyager WFC-S27
Decepticon Phantomstrike Squadron 4-Pack
and Deluxe WFC-S26 Autobot
Alphastrike Counterforce 3-Pack!

Transformers Age of the Primes Voyager Class Rescue Bot Heatwave and Sky-Byte

Take your collection to the world of the Primes with new
Transformers Age of the Primes Voyager Class figures,
including Rescue Bot Heatwave and Sky-Byte!

Marvel Legends Series

The Marvel Legends Series expands
with six new comic-inspired figures,
each featuring stunning deco,
premium articulation, and an
exclusive mini-comic accessories!

Marvel Legends Series Marvel’s Electro

Feel the power!
The Marvel Legends Series Marvel’s Electro,
inspired by Spider-Man: No Way Home,
is here to supercharge your collection.

STAR WARS The Vintage Collection Battle Droid 4-Pack

Inspired by Star Wars: The Phantom Menace,
prepare your collection for battle with the
addition of the Star Wars The Vintage Collection
Battle Droid 4-Pack available exclusively
on Hasbro Pulse!

Exclusive Member Only Events & Content!

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Fan Merch

Shop all the latest Hasbro Pulse FanMerch from Transformers, G.I. Joe, Power Rangers, Dungeons & Dragons, and more!